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For card collectors, the artwork may look somewhat familiar, with Melbourne-based artist, Paul Harvey, whose caricatures are also featured on the 2014 AFL Select Champions Firepower Caricatures. The Brownlow Medal insert figures will sure to be hot which include Chris Judd, Adam Goodes, Dane Swan, Gary Ablett and Jobe Watson, along with 30 regular player figures, including Eddie Betts in an Adelaide Crows uniform, and Melbourne's Nathan Jones sporting a superb tattooed arm-sleeve.
A press release also conveyed the news -
Coles
has partnered with the AFL and TPF to develop the new Official AFL
Micro-Figures. Bringing Australia’s favourite footy heroes from the
stadium to the supermarket aisles, the AFL Micro-Figures launch on the
5th March exclusively to Coles, Coles Online (NSW & QLD) and Coles
Express.
Standing
4.5cm in height and selected from all 18 AFL clubs, there are 30
football superstars up for grabs, each unique AFL Micro-Figure captures
the distinct characteristics of some of greatest players of our time,
from the tattooed-sleeve of Dane Swan, to the perfectly positioned hair
of Trent Cotchin and Nic Naitanui’s dreadlocks.
Collectors
are also in with a chance to open the packet and find one of five rare
and suited-up Brownlow Medal winning figures, including Chris Judd, Dane
Swan, Gary Ablett, Jobe Watson, and current Australian of the Year,
Adam Goodes.
Simon McDowell, Coles Marketing and Store Development Director,
says, ‘We love footy at Coles. We are proud sponsors of the League and
committed to supporting the community and skills development
partnerships of the Coles AFL Schools and Coles AFL Indigenous
programs*.”
“To
kick off the AFL season and celebrate this great game, we are delighted
to offer our customers their footy heroes in the nation’s first AFL
Micro-Figure collection.”
AFL General Manager - Commercial Operations, Darren Birch,
said: "The AFL is pleased to work alongside Coles and TPF on this
project. This offers football fans a unique opportunity to show their
support for their favourite player or club.”
"It's
also yet another example of the strong relationship we enjoy with Coles
as we look to continue to grow what continues to be a successful
partnership."
Giles Musker, General Manager of Retail at TPF, says,
“As the creators of the AFL Micro-Figures, we are over the moon with
how well they have been received by kids, parents, and even the players
themselves! We spent over 12 months developing the Micro-Figures and
worked hard to ensure the player likeness was spot on.
We
are proud to give kids the chance to collect and play with their very
own footy heroes - The look on the kid’s faces when they open the packs
and find their favorite player is simply priceless!” said Giles Musker.
In
addition to the AFL Micro-Figures, Footy fans will also be able to
create their own micro football field, by collecting 42 oval puzzle
pieces.
Purchase AFL Micro-Figures - http://www.footycards.com.au/2014/2014-afl-micro-figures.html
