Wednesday, March 5, 2014

2014 AFL Micro-Figures out now!

This week saw the unexpected release of the new AFL Micro-figures by TPF in conjunction with Coles and Coles Express Supermarkets.

For card collectors, the artwork may look somewhat familiar, with Melbourne-based artist, Paul Harvey, whose caricatures are also featured on the 2014 AFL Select Champions Firepower Caricatures. The Brownlow Medal insert figures will sure to be hot which include Chris Judd, Adam Goodes, Dane Swan, Gary Ablett and Jobe Watson, along with 30 regular player figures, including Eddie Betts in an Adelaide Crows uniform, and Melbourne's Nathan Jones sporting a superb tattooed arm-sleeve.

A press release also conveyed the news -

Coles has partnered with the AFL and TPF to develop the new Official AFL Micro-Figures. Bringing Australia’s favourite footy heroes from the stadium to the supermarket aisles, the AFL Micro-Figures launch on the 5th March exclusively to Coles, Coles Online (NSW & QLD) and Coles Express.

Standing 4.5cm in height and selected from all 18 AFL clubs, there are 30 football superstars up for grabs, each unique AFL Micro-Figure captures the distinct characteristics of some of greatest players of our time, from the tattooed-sleeve of Dane Swan, to the perfectly positioned hair of Trent Cotchin and Nic Naitanui’s dreadlocks.

Collectors are also in with a chance to open the packet and find one of five rare and suited-up Brownlow Medal winning figures, including Chris Judd, Dane Swan, Gary Ablett, Jobe Watson, and current Australian of the Year, Adam Goodes.

Simon McDowell, Coles Marketing and Store Development Director, says, ‘We love footy at Coles. We are proud sponsors of the League and committed to supporting the community and skills development partnerships of the Coles AFL Schools and Coles AFL Indigenous programs*.”

“To kick off the AFL season and celebrate this great game, we are delighted to offer our customers their footy heroes in the nation’s first AFL Micro-Figure collection.”

AFL General Manager - Commercial Operations, Darren Birch, said: "The AFL is pleased to work alongside Coles and TPF on this project. This offers football fans a unique opportunity to show their support for their favourite player or club.” 

"It's also yet another example of the strong relationship we enjoy with Coles as we look to continue to grow what continues to be a successful partnership."

Giles Musker, General Manager of Retail at TPF, says, “As the creators of the AFL Micro-Figures, we are over the moon with how well they have been received by kids, parents, and even the players themselves! We spent over 12 months developing the Micro-Figures and worked hard to ensure the player likeness was spot on.

We are proud to give kids the chance to collect and play with their very own footy heroes - The look on the kid’s faces when they open the packs and find their favorite player is simply priceless!” said Giles Musker.

In addition to the AFL Micro-Figures, Footy fans will also be able to create their own micro football field, by collecting 42 oval puzzle pieces.

The Official AFL Micro-Figures are available for $2 each from Coles, Coles Online (NSW & QLD)  and Coles Express, as of Monday 3 March 2014. Each foil bag includes one AFL Micro-Figure, two footy field puzzle pieces, and a collector’s leaflet.

Purchase AFL Micro-Figures -


Adam and Elissa said...

OK - now I need to work out if anywhere in the ACT stocks these.

footycards said...

We've just listed these on our website, as a complete set for only $124.95 - all the hard work done!

Tiger Wayno said...

What are the odds of getting a Brownlow winner?

HypZ Clan said...

i bought 10 packs and i didnt get a brownlow so it must be differnt to footy cards how you might get a rare